Facebook Timeline for Business

Well it was rumoured to be coming.  Now it looks as though it is due towards the end of February. According to an article on Co Create (http://www.fastcocreate.com/1679443/facebook-update-yes-brands-are-coming-to-facebook-timeline-open-graph), Carol Everson, VP of global marketing solutions at Facebook was quoted as saying: “”There’s a lot of speculation [about Timeline]. The goal has always been to have your personal experience on Facebook not be so different than the brand or page experience. And right now, it is [...]

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Facebook Custom Page Tab Change

Facebook have just made a change where you need to create your custom page tabs and attach them to your Facebook pages in a slightly different way. It is actually very straight forward and we are in the process of integrating this directly into my plugin, however until this is done you will need to do the following: For every new page tab you will need to visit this URL: http://www.facebook.com/dialog/pagetab?app_id=YOUR_APP_ID&next=YOUR_URL where YOUR_APP_ID is the [...]

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Optimizing Facebook “Findability”

They key aspect of any successful website will be the “findability” of that site; if people can’t find you, how are they supposed to take advantage of the products or services you offer? Facebook pages are no different! There are many ways you can prepare your Facebook page so that you can be sure it will be seen by as many people as possible. While the amount of Likes your page has will factor [...]

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The 5 Steps to Successful Facebook Advertising

Facebook now outranks Google as the site with the most overall users and hits per day. The advertising potential of this platform can’t be ignored, and there are some things you should keep in mind so that you can gain as much as possible from the potential offered. 1)      Isolate Specific Advertising Goals Like any plan in life, it is necessary to know where you want to go before you can determine the best [...]

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WP Social Send

Shola Abidoye has put together a really neat plugin that allows you to hide content behind the Facebook Send Button. A very brief demonstration is below. If you click Send below the plugin will unlock some additional content, be it a free report or something else. For this particular article I am just putting a link to her offer that you can only see if you share this content using Social Send. Below is [...]

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Facebook – The New Business Pages.

I am really pleased to have been invited to do a talk on George Sepich’s Talk Marketing Now web channel. You can see me live every Tuesday evening at 9pm Eastern Time. Never quite know what I am going to talk about…. But I try and get an interesting guest to come and do the talking instead! Tonight though I thought I would talk a bit about the new changes to Facebook before grilling [...]

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Using Facebook Comments on your Blog

I discussed this briefly on Talk Marketing Now which is an online marketing related channel, and promised to record a video… and so here one is, a little later than I would like. However it is a very straightforward process and assuming you see Facebook Comments below this post then it worked! You need to install the Facebook Comments for WordPress plugin and then create an App on Facebook at http://www.facebook.com/developers. The below video [...]

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