Well it was rumoured to be coming. Now it looks as though it is due towards the end of February.
According to an article on Co Create (http://www.fastcocreate.com/1679443/facebook-update-yes-brands-are-coming-to-facebook-timeline-open-graph), Carol Everson, VP of global marketing solutions at Facebook was quoted as saying:
“”There’s a lot of speculation [about Timeline]. The goal has always been to have your personal experience on Facebook not be so different than the brand or page experience. And right now, it is different. You have Timeline and you have a page-brand profile. So we are absolutely moving in the direction to sync those up. We believe that brands want to be able to curate how they’re represented in a more visually pleasing way, and we’re in the midst of trying to figure out how best to do that.”
Carole Everson is hosting a big Facebook Marketing event on the 29th Febuary and speculation is becoming increasingly rife that she will use this event to announce that Timeline will be coming to your Facebook Business page soon.
What does this mean?
Well the good news I suppose is that the 5 little images which don’t stay in the same place will go to be replaced by the cover image along with the Profile pic that you can have on your main facebook profile. See image for what the personal ones look like. Brands will certainly be able to get their pages to look more interesting.
The big question is what will this mean to Custom Pages?
My guess is that these are too valuable to Facebook and their advertising revenue to be changed much, and indeed there are no comments on the Facebook Developers blog implying any immediate upcoming changes to the way these work.
As the developer of Easy FanPage Design, the first WordPress plugin for Facebook Custom Tabs we are continuously staying abreast of Facebook changes. Indeed my lead developer told me that we have made over 1,000 changes to the plugin over the past year, many of these reacting to Facebook changes.
Rest assured that no matter what we will be keeping up to date with any upcoming and proposed changes.
Would love to hear what you think. Will Timeline for Business be good or bad for you?