Hustle. It’s an interesting word. When I was younger, I remember a pornographic magazine called Hustler. It still exists, founded by Larry Flynt. He is most famous outside of the pornographic realm for the film “The People vs Larry Flynt”. Whether you are a fan of his work or not, there is no doubt that he is a man who had hustle in spades. Still, when saying I want to develop my hustle, I am not sure I really want to become a pornographer. A discussion for another article!

According to the dictionary, the verb hustle can mean:

  • to proceed or work rapidly or energetically:
  • to hustle about putting a house in order.
  • to push or force one’s way; jostle or shove.
  • to be aggressive, especially in business or other financial dealings.
  • Slang. to earn one’s living by illicit or unethical means.
  • Slang. (of a prostitute) to solicit clients.
It has a lot of traction in entrepreneurial circles. Many people talk about their side hustle. This is a business they start on the side whilst still doing their regular job.
For me, though hustle is about rapid iteration, rapid growth, not allowing obstacles to get in the way. The ability to fail fast, but to learn from the failure. The odds are against entrepreneurs, only 20% of new businesses succeed. If you have real hustle then you are at an advantage.
I used to at least think I had a lot of hustle, and then it diminished as life went on. The combination of a little failure, a little success, procrastination and social media became a recipe for disaster!

I have been trying to redevelop my hustle. And things are beginning to move in the right direction, but it’s a slow progress. Time is running out… or not, as if like me you have belief in some scientists we might be the first generation alive now to live forever! 🙂

We only have one life. We have one chance at it. We need to try and make an impact. That impact might be only on our friends, or families. Or we can have an impact on colleagues, our schools, towns or countries. Or maybe like a few world visionaries such as Bill Gates, Elon Musk, Peter Diamandis,  the entire world.

What do you want to impact?

What is your hustle?

How do you know?

Only you can know what you want to impact. And only you can know what is your hustle. But it behoves us all to try and develop it.

There are a couple of steps, to developing your hustle. It comes down to knowing what your goals are, focusing on what it takes to reach them, and then to track your progress
At the beginning of this year, I had three new years resolutions, and two major goals.
The resolutions were to run every day, record a video every day and write something every day. Of the three the only one I have succeeded in is running every day. No matter if I have a cold, or an injury I will always run at least a short distance. It’s a good habit, and what always interests me is how often I don’t want to go running. But do it anyway, saying I’ll just run around the block and then end up doing 5km, or more.
The fact that I haven’t managed to keep up with the other two resolutions is a sign that I am lacking in hustle.
There is evidence that suggests developing one habit at a time, leads to greater success. It could be that what I should have done is worked on one habit at a time. Science seems to say that it can take from 30-90 days for a habit to become ingrained.
I’m now working again on the other two habits, have picked up some others along the way and am now much more focused on my goals
If I can continue small improvements, my impact and ability to hustle will improve.
How’s your hustle? Could it be better? Let me know in the comments…