Facebook now outranks Google as the site with the most overall users and hits per day. The advertising potential of this platform can’t be ignored, and there are some things you should keep in mind so that you can gain as much as possible from the potential offered.

1)      Isolate Specific Advertising Goals

Like any plan in life, it is necessary to know where you want to go before you can determine the best way to get there.  Is social media marketing your main goal?  This tends to be the case with a Facebook page campaign, but keep in mind that this platform can also be used to further more traditional business goals, such as increasing sales and site traffic.

2)      Create Custom Advertisements

If your ads are designed to increase external web traffic, be sure to include a tracking system so that you can measure the success of the ad.  Include an eye-catching image, but make sure that it is relevant to your company.  It is also best to create multiple ads, so that you can rotate them and see which is most effective.  This also helps you avoid ad-blindness.

3)      Choose a Target

Common targeting focuses include location, age, home country, and gender.  You can also use Likes and stated interests to target users on Facebook.  Tracking user interaction with similar companies, services, or products will also help maximize your advertising results.  The more targeted your advert is the less your campaign will cost

4)      Make Your Ad Likeable

That’s right; Facebook users can even Like an advertisement!  This will increase its exposure to the users friends, as well as post a blurb on their News Feed.  The more people that like your ad, the more exposure it will get.

5)      Manage Your Campaign

By implementing tracking systems and monitoring user interaction you can get an idea of which strategies are working for you, and which would be better put to rest.  It is necessary to immerse yourself in the Facebook environment to determine the most successful route for your company.  It is worth noting that once you have a campaign proven to convert it can be worthwhile changing to cost per view rather than cost per clcik

Facebook advertising can be very lucrative, as long as you know the best way to go about it!

I am working on a course related to Facebook advertising, so please do watch this space!